Your Game Plan for NIL Success Starts Here
NIL Mastery Program
Navigating Name, Image and Likeness can be overwhelming, but it doesn’t have to be. Whether you’re an athlete looking to land your first NIL deal or a parent trying to help guide your athlete through this new opportunity, the NIL Mastery Program is here to provide a roadmap to success.
With our NIL Athlete Mastery Program, athletes and parents gain:
Comprehensive Education: Learn everything you need to know about NIL from understanding basics to mastering advanced strategies
Personalized Game Plans: Walk through interactive exercises in the course and your personal guidebook to create a step-by-step plan tailored to your situation. Benefit from checklists, scripts, content ideas, partner ideas, negotiation preparation and much more all for you to begin using right away to help you on your NIL journey.
Essential Skills for Life: Build lasting skills in entrepreneurship, branding, negotiation, and business management that extend beyond sports.
Expert Guidance: Benefit from insights from someone who has helped hundreds of small businesses as well as professional athletes as a NFL certified agent who understands what is needed for athletes to find success off the field.
6 Modules Designed to Equip You for NIL Success
Module 1 - Understanding NIL
Understand the basics when it comes to what athletes can do with Name, Image and Likeness, including ‘True’ NIL, NIL Collectives, Major Rules, Proposed Revenue Sharing, and NIL in the Recruiting Process.
Module 2 - Laying Your NIL Foundation
The foundation for NIL success begins with your personal brand. Walk through exercises to uncover what your athlete personal brand is made up of and figuring out how to set your NIL goals.
Module 3 - Growing Your Brand
In order to attract brands for NIL deals, you have to grow your community. Learn how you can use your biggest tool to do this in social media including how to create your content pillars, types of content to post, and more.
Module 4 - Creating NIL Opportunities
Understand how to turn your brand into NIL deals including the different types of deals available, how to find prospective partners, and the formula to successfully pitching yourself.
Module 5 - Negotiating NIL Deals
Understand what goes into determining the value of your NIL, how to find different and creative compensation structures, tips on how to prepare for negotiations as well as understanding key contractual provisions.
Module 6 - Running Your NIL Business
When you are engaging in NIL activities, you are running your own business. Understand what that means for you when it comes to your NIL team, time management, taxes, record keeping and smart financial management.
